Common questions

“I can just use ChatGPT.” It doesn’t know your business. It’s generic because it has zero context about your expertise. Codify fixes that permanently — every output reads from the-static-brain first.

“I already have an AI agent / Copilot / Lindy.” Good — now give it your business context. Without it, your agent is a genius with amnesia. It can do things; it just doesn’t know your business.

“Why can’t AI just document my business for me?” It can’t curate its own context. Research showed AI-generated context files made agents worse — lower success, higher cost. Real codification takes human judgment about what matters. That’s the work.

“Why not hire an AI consultant?” A consultant gives you a report that’s stale in three months. Codify gives you a system that compounds. → the-compounding-loop

“$1,497/mo — what am I actually paying for?” You’re not paying for AI output — the agent does the LLM-priced work. You’re paying for judgment, relationship, taste, and accountability — the four things that don’t compress. → rung-1-foundation-build

“Do I have to take calls?” One a month, and it exists because voice gets sharp on a call and nowhere else. Onboarding itself is a couple of WhatsApp questions — after that you live in the morning message. (If you take on the wider scope, calls go to bi-weekly for the first 90 days.)

“What if I stop using it?” Your files are yours. Keep everything. The system keeps working. → you-own-everything

“Which rung should I start at?” There’s only one place to start: rung-0-snapshot, free. After that it’s a sequence, not a menu — the Build writes your business down, and the service keeps it true. You can’t sensibly do the second without the first. → the-three-rungs

Related: who-its-for · you-own-everything · the-three-rungs