Updated 2026-08-25

Rung 2 — The service ($1,497/mo)

Your marketing, kept true to your customers.

The Build got everything right once. This is what stops it drifting — because your customers’ language moves, your offer changes, and copy that was accurate in March quietly stops being accurate by September.

What $1,497 covers

Your four documents kept current as the business actually changes.
Your homepage and owned copy kept true to what customers are saying now, not what they said when we wrote it.
Your reviews, replies, listings and Google Business Profile maintained — the boring, visible things that decide whether someone calls.
Your follow-up sequences kept in your voice.
A person reads every batch before it reaches you. Not a filter, not a scoring model. A human being.
A call every month, because voice gets sharp on a call and nowhere else.

No setup fee. No app to install. No dashboard to log into. You live in a short morning message and in your own account.

What it doesn’t cover

The nightly prospecting engine — the one that goes out and finds you new business while you sleep — is not in this price. Neither is bi-weekly calling, nor expanding into your funnels, email and ads.

Those exist, and plenty of clients want them. They’re quoted on a call against how much of your business you’re handing over, because that’s the only thing that honestly changes the number. We don’t list them as a bigger tier with a bigger number next to it, because the work isn’t “the same thing, more of it.”

What we won’t do is discount within a lane. A lower price has to buy a narrower scope. It never buys the same work cheaper — that’s how services quietly get worse while the invoice stays the same.

The line that doesn’t move

A person reads every batch, in both lanes. That is not a lever and it never becomes one.

It’s also the honest answer to “why not just use a cheaper tool” — the tool is the cheap part. And it’s why you’ll never hear us describe this as unattended, hands-off, or running itself. It doesn’t. Someone is accountable for what reaches you.

How you train it

By voice note. “Too long.” “Off-voice.” “Never lead with price.” Every correction lands back in the brain every agent reads from (training-by-voice-note). By month two you’re not re-explaining your business — it already knows.

Feed it your top 10 emails, your last 5 sales-call transcripts, your best landing page. The more it has, the faster the curve flips (the-compounding-loop).

How you enter

Talk to Michael. No self-serve, and no sign-up before the Build — there’d be nothing to keep true yet. → the-three-rungs

Cancel any time, keep everything. → you-own-everything